1) KCS will develop two effective television advertisements about hepatitis B that is focused towards a. mothers and children and b. adults between the ages of 21 and 40 years.
2) KCS will develop one effective radio advertisement about hepatitis B that is geared towards mothers and children.
B. Development of social marketing advertisement and community feedback.
With developing two effective television advertisements and one radio advertisement, the advertisements will be pre-tested among three sectors of the community via one focus group discussion before being aired.
The focus group will have 12 participants representing mothers, adults between 21-40 years old and youth. Feedback from the focus group will be incorporated before final versions of the advertisements are broadcast.
C. Outreach, education, and service delivery via the ad broadcast and KCS’ existing preventive care service
D. Research and final evaluationon the intake forms that KCS’ Public Health Program have contained for the past five years through the work of Asian American Hepatitis B Program and the post survey will be created and distributed to the viewers of the advertisement.
1) KCS will research the improvements on attitudes about preventive screenings, treatment, and vaccination, thereby contributing to the decreased rates of hepatitis B among Korean American in NYC.
2) The number of times per advertisements aired on television and radio, number of Koreans who call KCS, number of Korean who call KCS and indicate that reason for the call was due to the media ads, number of hits to KCS’ website, number of patients on hepatitis B screening event, number of patients on vaccination as follow-up visits, project activity record, radio and television viewer ship files, screening event participant log will be served as indicators to test effectiveness of the KCS’ attempt to hepatitis B awareness campaign.
Hepatitis B Awareness Campaign 
