The Public Health and Research Center has been funded by the NY Department of Health to propose a project to raise sugary drink awareness to the Korean youth community in Queens, NY. Project DRINK (Drinking Right and Instilling proper Nutrition to our Kids) Healthy aims to provide culturally competent events to positively change the views of sugary drinks in the Korean youth community, and reverse the statistics of sugary drink consumption in the Asian community. According to the US Department of Health and Human Services, ‘sugar-sweetened beverages (SSB) are any liquids that are sweetened with various forms of added sugars like brown sugar, corn sweetener, corn syrup, dextrose, fructose, glucose, high-fructose corn syrup, honey, lactose, malt syrup, maltose, molasses, raw sugar, and sucrose.’1 Drinking high amounts of sugar-sweetened beverages can increase risks of obesity, type II diabetes, heart disease, stunted growth, tooth decay, and cognitive health. Recognizing the issue unfamiliar in our community, PHRC will raise sugary drink awareness through media outreach and two large community events occurring in May. Additionally, through our partnership with Radio K-AM 1660, PHRC held a Sugary Drink Awareness campaign logo song contest eligible for any students from grades K-12 with a winning prize of $300. Project DRINK Healthy intends to reach out to the Korean community about the dangers of sugary drink consumption by informing and encouraging families to drink healthy.
1.U.S. Department of Agriculture, U.S. Department of Health and Human Services. Dietary Guidelines for Americans, 2015-2020. 8th Edition ed. Washington, DC: U.S. Government Printing Office; 2015